Websites and web services for the trades

Websites and web services for the trades

Turn searches into
booked jobs.

Turn searches into
booked jobs.

Turn searches into
booked jobs.

Websites, Google listings and call follow-up for LA County trade businesses.

Websites, Google listings and call follow-up for LA County trade businesses.

Websites, Google listings and call follow-up for LA County trade businesses.

Your website, Google listing, missed calls and follow-up — built and run by one person, so you can stay on the job. For HVAC, electrical, plumbing, roofing, gardening and other trade businesses.

Your website, Google listing, missed calls and follow-up — built and run by one person, so you can stay on the job. For HVAC, electrical, plumbing, roofing, gardening and other trade businesses.

RIDGELINE

PLUMBING CO.

Open today · 7AM–7PM

Leaks, drains & water heaters — fixed right.

West Covina & the San Gabriel Valley

Call (626) 555-0142

Get a free quote

LICENSED & INSURED · LIC. #000000

Services

See all →

Leak repair

Drain cleaning

Water heaters

Repiping

Call now

Book online

9:41

Missed call · 2:14 PM

AUTO

Hi, it’s Ridgeline Plumbing — sorry we missed you. What’s going on? We’ll call you right back.

Texted back automatically, within seconds.

NEW LEAD · WEBSITE FORM

Water heater, no hot water

Covina · wants a callback today

Sent to your phone and inbox

RIDGELINE

PLUMBING CO.

Open today · 7AM–7PM

Leaks, drains & water heaters — fixed right.

West Covina & the San Gabriel Valley

Call (626) 555-0142

Get a free quote

LICENSED & INSURED · LIC. #000000

Services

See all →

Leak repair

Drain cleaning

Water heaters

Repiping

Call now

Book online

9:41

Missed call · 2:14 PM

Hi, it’s Ridgeline Plumbing — sorry we missed you. What’s going on? We’ll call you right back.

Texted back automatically.

NEW LEAD · WEBSITE FORM

Water heater, no hot water

Covina · wants a callback today

Sent to your phone and inbox

Based in

West Covina, CA. Serving LA, Orange and San Bernardino counties.

Reach me

Mon–Fri, 10AM–6PM. Call, text or email.

RIDGELINE

PLUMBING CO.

Open today · 7AM–7PM

Leaks, drains & water heaters — fixed right.

West Covina & the San Gabriel Valley

Call (626) 555-0142

Get a free quote

LICENSED & INSURED · LIC. #000000

Services

See all →

Leak repair

Drain cleaning

Water heaters

Repiping

Call now

Book online

9:41

Missed call · 2:14 PM

AUTO

Hi, it’s Ridgeline Plumbing — sorry we missed you. What’s going on? We’ll call you right back.

Texted back automatically, within seconds.

NEW LEAD · WEBSITE FORM

Water heater, no hot water

Covina · wants a callback today

Sent to your phone and inbox

RIDGELINE

PLUMBING CO.

Open today · 7AM–7PM

Leaks, drains & water heaters — fixed right.

West Covina & the San Gabriel Valley

Call (626) 555-0142

Get a free quote

LICENSED & INSURED · LIC. #000000

Services

See all →

Leak repair

Drain cleaning

Water heaters

Repiping

Call now

Book online

9:41

Missed call · 2:14 PM

Hi, it’s Ridgeline Plumbing — sorry we missed you. What’s going on? We’ll call you right back.

Texted back automatically.

NEW LEAD · WEBSITE FORM

Water heater, no hot water

Covina · wants a callback today

Sent to your phone and inbox

01

01

01 — The problem

Most trade businesses lose jobs in one of two places.

Most trade businesses lose jobs in one of two places.

They don’t get found, or they don’t answer. A website is just the beginning — everything I do is meant to increase your visibility, leads and customer retention, so you spend less time chasing work and more time doing it.

They don’t get found, or they don’t answer. A website is just the beginning — everything I do is meant to increase your visibility, leads and customer retention, so you spend less time chasing work and more time doing it.

Problem one

Not found.

Someone nearby searches for your trade — or asks an AI assistant — and you’re not in the answer. A flashy and overly-animated, or basic, forgettable site is one reason; a neglected Google listing is another.

Flashy but slow

Forgettable

Neglected listing

Problem two

Not answered.

You’re on a roof or under a sink when the phone rings. Nobody picks up, and the job goes to whoever answers first.

Missed calls

Slow replies

No follow-up

The fix

One system, one person.

Your website, Google listing, missed calls and follow-up — connected, and run by the person who built them.

Found

Answered

Followed up

02

02

02 — Get found

Show up where people actually look.

Show up where people actually look.

Most customers find a trade one of three ways: a Google search, Google Maps, or an AI assistant. Your business needs to be easy to find in all three — not just on page one of one.

Most customers find a trade one of three ways: a Google search, Google Maps, or an AI assistant. Your business needs to be easy to find in all three — not just on page one of one.

A Google search for AC repair near me with your business listed first.
A Google search for AC repair near me with your business listed first.

01 · Search

Google Search

When someone types “AC repair near me”, the sites that show up are the ones with clear service and service-area pages, fast load times and the right structure underneath.

Service and service-area pages

Structured data search engines read

Fast, accessible builds

A Google Maps pin above a business listing with Call, Directions and Website buttons.
A Google Maps pin above a business listing with Call, Directions and Website buttons.

02 · Maps

Google Maps & Your Listing

Your Google Business Profile is often the first thing people see — before your website. Hours, photos, reviews and replies all count.

Profile set up and corrected

Regular posts and fresh photos

Every review replied to

+44%

conversion lift from raising a Google rating by one full star.

SOCI · 31,326 locations

An AI assistant answering who is a good plumber near Covina with your business.
An AI assistant answering who is a good plumber near Covina with your business.

03 · AI answers

AI Answers

People now ask ChatGPT or Google’s AI Overviews who to hire. Those answers lean on businesses whose details are clear, consistent and cited across the web.

Same name, address and phone everywhere

Directory listings cleaned up

Plain-language FAQs AI can quote

03

03

03 — Get called

The phone is where the money is.

The phone is where the money is.

Missed calls and slow replies cost real jobs. These are published findings about what works, each one cited so you can check it — not promises about your results.

Missed calls and slow replies cost real jobs. These are published findings about what works, each one cited so you can check it — not promises about your results.

Calls beat forms

10–15×

Inbound phone calls convert at 10 to 15 times the rate of web-form leads. That’s why your number sits beside every button.

BIA/Kelsey

Calls beat forms

10–15×

Inbound phone calls convert at 10 to 15 times the rate of web-form leads. That’s why your number sits beside every button.

BIA/Kelsey

Leads decay fast

21×

better odds of qualifying a lead when you reply within 5 minutes instead of 30.

MIT / InsideSales, 2007

Simplicity is key

1

static hero, one message. Auto-forwarding carousels annoy visitors and reduce the visibility of what’s inside them.

Nielsen Norman Group

What missed calls could be costing you

Drag to your own numbers. The starting values are examples.

Estimated work lost
$3,200/ month
$38,400 a year8 calls × 40% × $1,000

An estimate from your inputs, not a promise. The fix is simple: answer fast, or text back fast.

Book a 15-minute call

04

04

05

05

05 — Work

What a build looks like.

What a build looks like.

Concept sites for fictional trade businesses — the same approach every client gets.

Concept sites for fictional trade businesses — the same approach every client gets.

Concept website shown on a laptop screen
Concept website shown on a laptop screen

Concept 01 · HVAC

Coldwater Heating & Air

Built for the no-heat, no-AC emergency. The number sits in the header, the hero and a sticky bar on phones, and booking a tune-up takes two taps.

Tap-to-call everywhere

Online booking

Service-area pages

Fictional business · Sample build

06

06

06 — Pricing

Plans from $349 a month.

Plans from $349 a month.

Every plan starts with a website built to convert: $1,800 with any plan, or $2,500 on its own. Month-to-month, 30 days’ notice to cancel.

Essential

$349

/month

Growth · Most popular

$1,199

/month

Complete

$1,899

/month

Not ready for a plan? Hosting

Your site stays online on your domain, with no work included. Changes are $75 each; bigger jobs get a written quote first. Move up to a plan whenever you’re ready.

$75

/month

07

07

07 — About

One person builds it. The same person answers.

One person builds it. The same person answers.

After five years of creative and technical work for game studios and marketing agencies, I started Inari Studio to combine design with efficient systems — for owners who’d rather be on the job than chasing leads.

After five years of creative and technical work for game studios and marketing agencies, I started Inari Studio to combine design with efficient systems — for owners who’d rather be on the job than chasing leads.

Tell me what your business needs.

Tell me what your business needs.

One call. You’ll leave it knowing what you need, whether or not you hire me.

One call. You’ll leave it knowing what you need, whether or not you hire me.